SternVitamin to present micronutrient premixes for individual health concepts at SSW

08 Oct 2018 --- At this year’s SupplySide West (SSW) in Las Vegas, SternVitamin will be showcasing a range of micronutrient premixes for different target groups and life situations to show manufacturers of beverages, foods and nutritional supplements how to generate value-added potential with special product concepts.

Health is one of the mega-trends on international markets. Sales of vitamins and minerals have been rising for years. In this context, foods and beverages with added health benefits are rising in importance. This is especially the case for personalized foods that address special health concerns.

At the its booth, the company will be presenting a new premix for “healthy bones and heart” – a micronutrient mix that addresses one of the top trends in the beverage market: water-based fortified drinks. The vegan premix contains vitamins B1, B12, C, K2 and D3. Organic agave syrup powder gives it a slight sweetness, while natural flavours give the drink a “dark berry” taste.

Waters are rising as a share of soft drink launches due to their light fresh and healthy image. Innova Market Insights has reported a 25.3 percent CAGR in plant-based waters between 2012 and 2017, compared with a 6.6 percent CAGR for the soft drinks category as a whole. It is important to place this in context, however, as plant-based waters is one of the smallest subcategories, accounting for two percent share of global soft drinks NPD.

Alongside its target-group-specific premixes, SternVitamin also offers marketing support. The company shows how EU-approved health claims can be used on the final drink packaging for effective marketing. For example, if the product contains enough of the respective micronutrients the packaging can have statements that vitamin D is important for growth and bone development in children, or that vitamin B1 contributes to normal heart functioning.

The micronutrient beverage premix is just one example of many different target group concepts that address different life phases of consumers. These health and lifestyle concepts range from boosting the immune system and strengthening the cardiovascular system to beauty support.

SternVitamin’s micronutrient premixes are specially configured for the needs of individual target groups, be they expectant mothers, schoolchildren, students, professionals or seniors. In addition to beverages, these tailor-made mixes also add value to teas, snacks, dairy products, baked goods and confections. SternVitamin has likewise developed special premixes for enriching vegan foods.