Drink your vitamins: SternVitamin launches micronutrient premix for beverages 

19 Feb 2018 --- A healthy lifestyle is essential to all age groups, and nutrition plays a major role alongside various other components. SternVitamin is now offering beverage manufacturers a novel way to address the topic of health with a new micronutrient premix for healthy bones and heart. SternVitamin notes that the mix picks up on one of the top trends in the beverage market – water-based enriched products. The vegan premix contains vitamins B1, B12, C, K2 and D3. Organic agave syrup powder gives it a slight sweetness, while natural flavors give the drink a “dark berry” taste. It dissolves clear in water and leaves no turbidity. 

This new micronutrient beverage premix is just one example of many different target group concepts that address different life phases of consumers, from childbearing and pregnancy to school, study, professional life and senior years. A targeted micronutrient mix for vegans with higher vitamin B12 content is also a possibility, as this nutrient occurs in meaningful quantities only in animal products. 

The German Nutrition Society (DGE) advises all vegans to take vitamin B12 supplements, as currently there is no plant source of B12. SternVitamin notes that its Premix for Vegans offers one way to do this. Along with vitamins B12, B2 and D, it provides the appropriate amounts of iron, zinc, calcium, iodine and selenium. It also contains the amino acid lysin, which occurs in only small amounts in plants. 

Moreover, the US Food & Drug Administration (FDA) recommends that all best agers (50 and older) take supplements or eat foods with added vitamin B12. Women of childbearing age are advised to eat foods naturally rich in or with added iron. Simultaneous intake of vitamin C is necessary to help the body absorb the iron. Tailored micronutrient mixes can aid in this, SternVitamin notes.

Alongside its target-group-specific premixes, SternVitamin also offers marketing support. The company shows how EU-approved health claims can be used on the final drink packaging for effective marketing. For example, if the product contains enough of the respective micronutrients the packaging can have statements that vitamin D is important for growth and bone development in children, or that vitamin B1 contributes to normal heart functioning.