09 Apr 2020 --- Part one of NutritionInsight’s coverage of sports nutrition revealed how COVID-19 is spurring rapid personalization, which could provide an extra opportunity for companies to stand in the increasingly crowded market. This second part shines a light on the splintered target market, with regionality emerging as a key consideration. Additionally, ingredient quality is more important than ever before – both in the stalwart of protein, as well as emerging ingredient astaxanthin.
