19 Mar 2019 --- New findings from a recent Harvard study claiming that a high consumption of sugary beverages is linked with increased risk of mortality, particularly from cardiovascular disease (CVD) and to a lesser extent cancer, is being slammed by the British Soft Drinks Association (BSDA). The UK trade body insists that this newly- published US research “fails to acknowledge key facts” and it reiterates that soft drinks are safe to consume, as part of a balanced diet.