14 Aug 2018 --- The market for sleep supplements in the booming supplement industry is huge, with Americans spending an estimated US$41 billion on sleep aids in 2015 alone, according to John Shegerian, CEO of Som Sleep. Som Sleep, who offer ready-to-drink supplements Som Sleep Original and Som Sleep Zero Sugar, report that the market is increasingly demanding naturalness and announce that Som Sleep has received official Non-GMO project status.