14 Jan 2020 --- Givaudan Active Beauty has unveiled Sensory Crush, a collection of three naturally colored face masks that are touted as meeting the beauty expectations of Gen Z consumers. The masks were “specially designed for the ‘skintellectual’ generation” and tap into the trend for natural ingredients, especially in the colorings and dyes sector. The masks feature upbeat, trending Gen Z terminology in their branding to appeal to their young target demographic, says Givaudan.
