09 Mar 2020 --- The Singaporean Ministry of Health (MOH) has announced new regulations on sugar-sweetened beverages (SSBs), including color-coded labeling – dubbed Nutri-Grade – for ready-to-drink (RTD) beverages. The move elicited a response from Food Industry Asia (FIA), which welcomes the new regulations in terms of promoting healthier choices. However, FIA flags the regulations may lead to consumer confusion and fail to inspire Singaporeans to make better beverage choices. The news comes as sugar reduction has become a pervasive industry trend and governments globally are pushing for reformulations.