14 Jul 2020 --- Conforming to a “lifestyle choice” is increasingly popular with consumers as traditional dieting falls by the wayside. A ketogenic way of eating – emphasizing fat and protein while avoiding carbs – is one of the latest manifestations of this as it addresses consumer demands for a personalized approach. This is detailed in a keto trend presentation held as part of The Institute of Food Technologists (IFT)’s virtual meeting and food expo, dubbed SHIFT20. NutritionInsight speaks with presenters, including Innova Market Insights and Ingredion, about the future of keto and the R&D challenges in this space.