31 May 2019 --- Personalized products and treatments are the future. According to industry experts, the proliferation of NPD across the personalized nutrition segment means that consumers and manufacturers alike are engaging with the individual health requirements of people, including gender-specific needs. In a time where the lines between genders are becoming increasingly blurred on a social and political level, researchers are seeking to better understand differences between men and women on a biological paradigm. Eye-opening research is leading to an increased interest in gender-specific NPD, such as scientifically backed female-orientated products.