Sensient Launches New Melon Flavors for Drinks Market

Sensient Flavors Europe has introduced a new range of natural melon flavors. The line includes five flavors in the most popular varieties of melon: Cantaloupe, Galia, Honeydew, Piel de Sapo and Watermelon. Using Sensient Natural Origins extracts as a building block, the new flavors offer sophisticated and authentic sensory profiles and can be declared as natural flavourings.

“New flavors and flavor combinations are one of the focus areas for beverage producers when looking for innovation,” a spokesperson told FoodIngredientsFirst. “Beverage companies are also increasingly interested in natural flavor solution with sweetness enhancing or masking properties to reduce the calorie and sugar content in soft drinks.”

The new range is designed for the drinks market, and is suitable for use in alcoholic and non-alcoholic, carbonated and still beverages.

The versatile taste profiles of the different melon varieties allow for the creation of a wide array of product concepts. For example, the Watermelon variant offers a perfect addition to carbonated soft drinks due to its refreshing watery and fruity notes, while the Cantaloupe flavor will add a tempting touch of sweetness to an alcoholic base. Depending on the desired product concept, Sensient’s experts can create tailored solutions for any beverage application.

“Melons are synonymous with summertime,” explains Hans-Juergen Sachs, General Manager Sensient Flavors Beverage Europe. “While watermelon and honeydew melon have been popular for a long time, consumers have recently discovered that melons come in a much wider range of varieties, each with its own distinctive flavor spectrum. Our sophisticated technology has enabled us to deliver these profiles authentically so that manufacturers can satisfy consumer thirst for outstanding taste experiences in beverages of all kinds.”

The spokesperson also noted that within the market for flavored bottled water data shows, that this category increasingly is gaining importance in Germany and Austria, the Netherlands, Turkey, the United Kingdom as well as Poland and Slovakia in Eastern Europe. 

“Sensient Natural Origins are a collection of unique, from the named source flavors that capture the true and authentic taste profiles of original botanicals. They are derived using proprietary technology,” the spokesperson said. “Using Sensient Natural Origins enables our flavorists to create outstanding natural flavourings that depict the true, authentic characteristics to provide a unique sensory experience. The Sensient Natural Origins range provides valuable building blocks with qualities including all natural flavor, freshness, complexity and balance.”

Sensient Flavors uses proprietary technologies to create value-added flavor systems and customized solutions for customers in the beverage, sweet and savory segments. Sensient Flavors is a business unit of Sensient Technologies Corporation, a leading global manufacturer and marketer of colors, flavors and fragrances. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, inkjet and specialty inks and colors, and other specialty chemicals. The company’s customers include major international manufacturers representing most of the world’s best-known brands.