20 Mar 2020 --- UK-based Science in Sport (SiS) has unveiled Performance Solutions, a sports research and nutrition service. The platform is designed to “elevate elite teams and athletes to the next level of performance,” according to the company. The service will be delivered by SiS nutritionists, who will be working in close collaboration with the England Women’s Football Teams, Adam Peaty, Team INEOS Cycling and INEOS Team UK. In each occasion, SiS experts will be embedded within each partners’ performance teams and cater to each athlete’s specific needs. The platform sets the stage for more personalization in sports nutrition, which in the future may also reach active consumers.
