26 Feb 2020 --- Root’d has launched a multivitamin premix for beverages tailored to the specific health needs of men, women and expecting mothers arriving in pomegranate, açaí and lemon ginger flavors, respectively. The start-up aims to become the “most transparent vitamin brand in the market” and its products are positioned as responding to an “unregulated” US vitamin industry that operates reactively instead of preemptively.
