30 Jul 2018 --- Although the growing popularity of plant-based diets has been recognized as a key driver in suppliers’ new product development, almost half of vegans and a quarter of vegetarians are still dissatisfied with the choice of food products available to them, new research has revealed. Commissioned by Ingredient Communications, Surveygoo conducted an online survey of 1,000 consumers (500 each in the UK and US). Overall, 4 percent said they were vegan, although this figure was higher in the US (6 percent) and among 18-24-year olds (13 percent). A further 4 percent were vegetarian, with 3 percent describing themselves as pescatarian.