11 Feb 2019 --- Israeli-based Algatechnologies has launched AstaPure Arava, an all-natural, algae complex that contains naturally occurring constituents of the Haematococcus Pluvialis algae. The company claims that this species of microalgae is the “richest known source of astaxanthin” and its properties are supported by research from NIS Labs, a research institute based in the US. Led by Dr. Gitte Jensen, the research has shown that Arava algae powder is highly potent and has the synergistic effects of natural astaxanthin and the whole-algae complex.