31 Oct 2019 --- Between half and two-thirds of breakfast cereals, ready meals, processed meat, processed seafood and yogurts are too unhealthy to market to children. This is according to a study from the European Commission’s Joint Research Centre (JRC), which examined the nutritional composition of 2,691 European-sold products in five categories. These were compared to various nutrient profile models that have been developed for the purpose of restricting the advertisement of foods and beverages to children. The researchers highlight that the results may partially explain high child obesity rates and are calling for reformulation “at scale.”