29 Jan 2020 --- While performance nutraceuticals can address a wide range of needs, the mainstreaming of sports nutrition has created an especially lucrative market for industry, which is now diversifying its product portfolios to appeal to everyone from “weekend warriors” to serious athletes. However, some groups, such as seniors and women, still experience a lack of performance nutraceuticals targeting their sporting needs, highlighting room for further growth. Industry players also tell NutritionInsight how transformed consumer groups are redefining the performance nutraceuticals space and what potential this fluctuation bears for the future.
