04 Jun 2019 --- Popular belief says that eating red meat increases cholesterol levels. However, consuming red meat (such as pork and beef) and white meat (in this case, poultry) may have equal effects on blood cholesterol levels. This is according to a study published in the American Journal of Clinical Nutrition, by the Children’s Hospital Oakland Research Institute (CHORI), US. The study reveals that consuming high levels of red meat or white poultry results in higher blood cholesterol levels when compared to consuming a similar amount of plant proteins.