07 Mar 2019 --- Lactalis American Group, Inc. d/b/a Lactalis Ingredients has launched its native whey protein, under the brand name Pronativ, to the consumer market. The whey protein has been marketed B2B for some time but this recent move means it will be introduced to consumers as a stand-alone ingredient for the sports nutrition space. Sold as an ingredient, Pronativ brand protein is a protein ingredient in partnering brands such as Cellucor, Rivalus, Designer and Kaizen. It has several potential applications, including powders, ready-to-drink shakes, bars, healthy snacks, drinks, ice cream and yogurts.
