04 May 2018 --- Plasma Nutrition has announced the US launch of its protein powder, ioWhey Protein, in-store and online exclusively at The Vitamin Shoppe. This is the first protein powder supplement to feature the benefits of Plasma Nutrition’s Ingredient Optimized technology, designed to enhance ingredient bioavailability and increase the presence of amino acids in the bloodstream. Launched last year in partnership with Performix, ioWhey Protein aims to offer the same benefits from only 22g of ioWhey Protein as they would from 30g of Standard Whey Protein Isolate, at only 100 calories per serving. The Vitamin Shoppe is the exclusive retail launch partner for ioWhey Protein, their first product to feature Ingredient Optimized technology.
