03 Feb 2022 --- There is a “blue ocean” of opportunity in developing crops that contain pure amylose starch, with applications ranging from health ingredients to tackle the Type 2 diabetes epidemic to cost-effective bioplastics. This is according to Jan Mousing, CEO of Plantcarb, who speaks to NutritionInsight about the Denmark-based start-up’s path to developing its proprietary form of barley, reverse-engineering a non-GMO variety, as well as upcoming growth plans.