11 Apr 2019 --- The mainstreaming of sports nutrition has certainly not peaked and protein continues to reign supreme in this space. A continuing R&D opportunity in the sports nutrition arena is the rise of plant-based diets and, therefore, dairy-alternative proteins. Innovating around such proteins is increasingly common and nascent products are proving popular with consumers. But is the rise in plant-based a real threat to the tried-and-tested dairy proteins such as whey?