11 Apr 2024 --- Demand for sports nutrition and active lifestyle products continues to grow as consumers aim to improve their health. Innova Market Insights data points to an increasing offer of sports nutrition and protein-based product launches. At the same time, Gelita sees a gap in the endurance sports nutrition market, for which the company offers a collagen-based innovation. Nutrition Insight meets up with both companies to examine developments in sports nutrition and protein products.
