05 Feb 2019 --- With a turnover of £14 million (US$18.6 million) in 2017 and £40 million (US$52 million) in 2018, replacement meal brand Huel is seeing impressive growth in the global market. To accommodate its expanding range, the company worked with Pet Engineering and GEA Procomac on a ready-to-drink (RTD) product that was recently launched in the market. The packaging design needed to meet two main requirements: coherency with the existing product portfolio and functionality.
