04 Aug 2020 --- Sleep wellness brand Proper has launched a family of four sleep-aid supplements and a personalized coaching app to support US consumers’ slumber. The packaging design was given a “clinical feel” to help visually reinforce to potential buyers that the product inside is researched and proven. Moreover, the products are packaged with reusable and refillable formats in mind. The subscription-based model taps into the growing telehealth market, which has “exploded during the COVID-19 pandemic,” Proper notes.
