28 Mar 2024 --- Foodvalley’s first pilot in the Vitality via Personalized Nutrition Solutions (VIPS) program combined the commercially available services and products of different personalized nutrition start-ups and scale-up companies into one comprehensive offering to ten employees of a Dutch care institution. Nutrition Insight participated in the publication launch of the pilot’s outcomes, which improved health indicators and blood vitamin levels and reduced symptoms among the participants. By 2028, Foodvalley aims to have a “viable, scalable business model for a personalized nutrition offering,” providing benefits to a wide audience. In a broad ecosystem analysis, the organization and its partners determined key personalized nutrition ecosystem challenges — issues that individual stakeholders cannot solve but must be addressed.
