24 Aug 2020 --- Tailored nutrition start-up Baze has been awarded a patent for its novel “feedback loop approach” which assesses, recommends and doses personalized nutrients. The patent strengthens the company’s market position and enhances its approach to providing personalized nutrient recommendations, Baze notes. The news comes as personalization, in nutrition and beyond, is barreling toward the mainstream, reflected by Blackstone’s US$4.7 billion acquisition of online family history and DNA insights business Ancestry.