29 Apr 2020 --- As the sports nutrition category reaches increasingly broader audiences, segmentation occurs as a result of the increasingly varied consumer needs and preferences. Notably, plant-powered products, clean label innovation and greater personalization have emerged as key trends spotlighted by Innova Market Insights. However, industry players tell NutritionInsight that sports nutrition’s mainstreaming is leading to the spread of inaccurate information, although there are new marketing opportunities in harnessing the power of “influencers.”
