21 Aug 2013 --- Researchers of the Food4Me project have published findings about a consumer focus-group study to identify motivating factors towards personalised nutrition, which is the practice of designing better, healthier and more individualised diets. The team’s research, published in peer-reviewed journal Appetite, showed that consumers perceive personalised nutrition to benefit their health and fitness. Positive drivers for acceptance included convenience and a payment-based system. But, consumers were concerned about protection of their health data, and trust in regulators and personalised nutrition service providers.
