07 Apr 2020 --- As demand for hand sanitizers and soaps is rising in light of the COVID-19 outbreak, major personal care players are making charitable moves to help ameliorate the crisis. After the US Food and Drug Administration’s (FDA) guidance allowing alcohol companies to produce hand sanitizers, a slew of brands also joined the bandwagon. Personal care organizations such as the Personal Care Products Council (PCPC) are maintaining that the situation is well monitored and that industry is coordinating efforts.