17 Apr 2019 --- The older adult demographic holds significant, yet untapped, marketing potential and is somewhat slighted by the industry. The 50+ demographic’s numbers and buying power are significant, but little innovation has been aimed at them, Sara Bonham, co-founder of Perennial tells NutritionInsight. The newly-established vegan brand has just launched its debut product, a beverage that targets 50+ consumers and promotes healthy aging, featuring fiber, vitamins and plant protein.
