09 Jun 2017 --- As plant milks, meat alternatives and vegan offerings are moving into the mainstream, consumers are looking for more options to make use of the inherent benefits of plants. This has driven NPD in alternative proteins, most notably the creation of plant-based dairy and meat alternatives. Driven partly by health concerns, “two-thirds of consumers are willing to pay more for sustainability; they’re looking for products that have a positive social and environmental impact,” says Orlaigh Matthews, Strategic Marketing Manager at Kerry, during a webinar on plant-based proteins hosted yesterday by Robin Wyers, Chief Editor of NutritionInsight's sister website FoodIngredientsFirst.
