15 May 2018 --- In line with the personal care market, oral health products are increasingly marketing themselves from a natural positioning, as well as a cosmetic one. “Beauty from within” claims all contribute to a more holistic understanding of wellbeing and consumers are increasingly looking to inherent health benefits from natural ingredients which convey better-for-you appeal. NutritionInsight covers a range of innovative products and suppliers tapping into the tooth-care market. When it comes to teeth, more than a shiny, white veneer is the goal: strong teeth and a healthy mouth – chemically free – are in demand.
