20 Mar 2019 --- FDI World Dental Federation has proclaimed March 20 as Oral Health Day, to spread the message of good oral hygiene practices to adults and children and demonstrate “the importance of optimal oral health in maintaining general health and well-being.” This year’s campaign focuses on the link between oral care and overall health and well-being with its strapline: Act on mouth health – a healthy mouth and body go hand in hand. According to Innova Market Insights, healthy indulgence continues to be a strong trend driving consumers and it seems that dental health being a perk of tasty treats – such as chewing gum or hard sweets – will continue to be popular. A range of manufacturers are tapping into this by supplying sweeteners that have dental care properties.
