21 Jul 2017 --- A new study from the Journal of Dairy Science suggests that education on nutritional value and correcting misconceptions should be a focus of the dairy industry as it seeks to arrest a decades-long decline in fluid milk consumption. In recent years, fluid milk has struggled significantly for retail sales and per capita consumption has decreased at a rate of 380 ml per year since 1975. However, the results of the journal’s study highlighted the most important values among dairy milk and non-dairy beverage consumers for both milk and non-dairy beverages, which were fat and sugar levels respectively.
