04 Jan 2019 --- There is no compelling evidence that non-sugar sweeteners (NSSs) improve health or help people to lose weight, a major review published in the British Medical Journal (BMJ) has found. As Public Health England (PHE) continues to pressure the food industry into slashing the sugar content in many products by 20 percent by 2020, compared to 2017 rates, companies are increasingly opting to use artificial sweeteners instead of sugar. Coupled with rising consumer concerns around obesity and diabetes, sugar consumption, reduction and alternatives have been thrown under the spotlight.