28 Feb 2019 --- A new chickpea protein concentrate presented as CP-Pro70, from Israeli food tech start-up InnovoPro Ltd., is part of a new vegan athletes ready-to-drink (RTD) formula launched in Israel, this month, by Hadassa Bymel Pharmacy and Nature. The powdered vegan nutritional shake, under the brand name: “Pro body,” is targeting the growing market of consumers who want to maintain a healthy lifestyle by supplementing with vegan nutritionals.
