27 Aug 2020 --- In a move to increase transparency surrounding its breast milk substitutes (BMS) marketing practices, Nestlé is detailing its compliance with the policy and procedures set out in WHO’s International Code on the responsible marketing of BMS. This follows Nestlé reporting 107 instances of non-compliance last year, which have now been corrected. As traceability and ethical branding are becoming increasingly important to consumers, this transparency is crucial.