16 May 2023 --- Several food organizations have signed a letter to the CEO of Nestlé UK and Ireland, pointing out that the way its new breakfast cereal inspired by the candy bar KitKat is marketed is “irresponsible.” The organizations state that the nutritious claims are inaccurate and question how the food giant can promote a high sugary product for children as it is contrary to the company’s mission statement. “Nestlé claims to be interested in nutrition but continues to develop and bring to market breakfast cereals that are one-quarter sugar, and market them at families,” Barbara Crowther, co-ordinator at the Children’s Food Campaign, tells NutritionInsight.
