07 Dec 2020 --- Naturex, part of Givaudan, will supply US-based Upgraid with clinical science to back its expanding portfolio of natural “food as medicine” supplements. The financial terms of the partnership have not been disclosed.Through Naturex’s research, Upgraid hopes to strengthen its focus on delivering healthier organic ingredients to consumers. Meanwhile, Naturex will have access to Upgraid’s consumer-facing market innovation, psychographics and purchasing analytics.
