19 Feb 2020 --- Natural ingredients provide a sustainability-oriented avenue for the nutrition industry and offer a vast scope of human health benefits. With this in mind, industry has been increasingly using natural ingredients to deliver value-added products in response to parallel consumer concerns for human and planetary health. However, as the naturality trend continues to transform the nutrition industry, working with natural ingredients may be easier said than done. NutritionInsight speaks with key players on the origins of natural ingredients’ market boom and obstacles in R&D. Experts explain how natural ingredients are setting new standards and redefining food and supplement NPD practices.
