23 Oct 2019 --- A shift toward the traditional is evident by the increased consumer demand for natural ingredients, as well as a preference and trust in age-old nutritional practices. Consumers are looking for ways to boost health and wellness naturally and are averse to the overt use of synthetic ingredients. Holistic health is a major industry trend that has boosted the appeal of Ayurvedic-inspired applications. NutritionInsight explores Ayurvedic medicine and which ingredients from the space are preferred by the nutraceuticals sector.
