04 Apr 2019 --- As life expectancy has increased globally, consumer attention is shifting towards improving the quality of senior life, in terms of mobility and maintaining activity levels. As such, collagen supplementation is interesting for a wide audience, as well as people suffering from mobility issues. Prevention is key and NPD is targeting a younger demographic of active consumers. Several industry players are responding by developing ingredients to support bone and joint health, aid in prevention and usher consumers into a healthier and more active senior life.
