15 Jul 2020 --- Confectionery and sports nutrition are coming together in M&M’s Hi Protein chocolate and peanut bars. Launched by Mars Consumer Drinks & Treats, these two offerings mark the UK’s first M&M’s branded range of protein products. The company says the bars target the growing number of shoppers looking for convenient, on-the-go treats with added protein. Notably, they join the company’s growing portfolio of products in this crossover category.