06 May 2019 --- There are four distinct ways that food brands claim to be “healthy” and these claims influence consumers’ expectations and choices for breakfast cereals, despite not being linked to the actual nutritional quality of the product. This is according to a new paper, titled Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims. The authors are calling for more ethical labeling and stricter policy enforcement from regulators on misleading packaging claims.
