06 Feb 2023 --- Major ingredients suppliers are expecting a wave of innovation in the supplements industry in the next five years, spurred by new digital technologies, emerging market opportunities, environmental sustainability demands and ultra-convenient delivery formats. We established in Part One of our deep dive into supplements that the market has expanded rapidly around the COVID-19 pandemic. Notably, Innova Market Insights found that supplement launches have doubled since 2017, with 26% average annual growth.
