The market is witnessing activity around supplements inspired by the Mediterranean diet, rooted in the sun-soaked coasts of Southern Europe and often touted for its longevity and overall wellness benefits. The diet is based on fresh unprocessed foods like fruits, vegetables, olive oil and whole grains, which brands are emulating in botanical-based product development. A key component of the Mediterranean diet’s efficacy lies in its richness in polyphenols, plant-derived antioxidants that combat oxidative stress. Oxidative stress, caused by an imbalance between free radicals and the body’s ability to neutralize them, is linked to numerous chronic conditions, including cardiovascular disease, diabetes and neurodegenerative disorders.
