05 Mar 2019 --- Consumers are becoming more savvy about what’s in their products, scouring nutrition labels and demanding ever-cleaner, more efficacious ingredients in their foods, beverages and supplements. Since bioavailability is strongly linked to the potency and efficacy of certain active ingredients, assuring an improved bioavailability is a key focus for companies trying to differentiate their products and attract consumers’ attention. However, speaking with NutritionInsight, industry experts lay out just how important it is to have solid communication strategies that convey key messages.
