International organizations and companies bring malnutrition and optimal nutritional care to the forefront of political discussions during Malnutrition Awareness Week (November 11–15). WHO highlights that disease-related malnutrition affects 30–50% of hospitalized patients in Europe, weakening their ability to fight infection and recover from illness. The often overlooked condition poses significant risks to vulnerable groups, such as older adults and people with non-communicable diseases like cancer or diabetes.