27 Nov 2019 --- The landscape of the sports nutrition market is shifting into a more inclusive category that comprises consumers at all levels of activity. Within this broadening sphere, nutritional ingredient companies are leveraging demands for convenient, functional foods and beverages that complement busy lifestyles. NutritionInsight speaks to segment leaders to showcase how companies are overcoming flavor and mouthfeel challenges, while catering to clean label demands, in NPD targeting athletes and “weekend warriors” alike.
