28 Oct 2022 --- Chocolate and cocoa giant Barry Callebaut has ushered in a new era of innovation with the reveal of its second-generation chocolate in Venice, Italy, this week. The company has reinvented chocolate production from farm to roasting, which honors the “mindful consumption” movement where consumers want to indulge in chocolate that is clean label, has less sugar, is sustainably produced and factors in provenance. The Cocoa Cultivation & Craft (CCC) concept is set to drive an industry shift in how cocoa is produced and facilitate the synbiotic lifestyle consumers increasingly seek.
